Who is Your Customer?

If you are in business and you are either looking to sell your business, want to sell it in the future or think you have a winning formula to franchise then your customer is not the person who buys from you but the potential person who BUYS the BUSINESS FROM YOU.  You need to step into their shoes and ask what is it about this business that is missing, that if it was present, I would buy it?

If it’s nothing, then fantastic, you’re obviously not one of those business people that have built a business that relies upon their knowledge, skills and ability to get the job done.  Your business could be run without you, couldn’t it?  If I wanted your business, I wouldn’t have to pick your brain would I?  You would have everything documented, your staff would know what the vision is, the mission is and the culture in your business that makes it a great place to work.  If you don’t have this in place, ask yourself, who would want to buy my business.

Most people who have read The E-Myth Revisited by Michael E Gerber realise that success starts with business  systems. Business systems allow you to effectively delegate work, organize the tasks of the business in an orderly fashion, and leverage your business’ best practices so it is not dependent on specific people (including yourself) to get great results!

Many of us understand the fundamental importance of systems, but how do you start creating the strategy for systems development in your business?  We at Love2Grow recognise that not everyone in business has the skills to effectively breakdown what you do into easy to read, follow and manage systems which anyone can follow.  In addition to this, by developing a clear strategy, you’ll be able to identify better ways to operate and streamline your business system and improve your business bottom line profitability.

Love2Grow can help you to:

• Understand the value of “strategic management” and how to keep the systemic nature of the business in mind
• Use the a leading business development model to organize the work of your business
• Use your time wisely to develop systems where it matters most
• Work with your staff to identify systems efficiencies and implement them
• Create an actionable strategy for ongoing systems development
• Help you to work on your business and not in your business